Jay Lawrence
All work

Automotive 05

Danaher

Vehicle-focused discovery and distributor paths with a clearer information hierarchy.

My role
Frontend contribution · scope to confirm
With
Danaher
Period
Dates to confirm
Visit live site
Danaher’s red website homepage with catalog navigation and braking products, published by Evelan.Danaher website preview · published by Evelan.
Danaher website preview · published by Evelan.

My contribution

I contributed to a responsive catalog experience and clearer product and market journeys.

Shipped result

The public site connects vehicle categories, products, and distributor discovery in one path.

Scope note: exact dates and contribution boundaries are still being confirmed.

01 Context

Technical products must be discoverable by people with different levels of domain knowledge.

Danaher presents braking-system products across vehicle categories and markets.

Working within

  • Technical product taxonomy
  • Localization
  • Product media performance

02 Product decisions

  1. Start with the vehicle context

    Discovery mirrors how customers identify compatibility instead of forcing knowledge of internal product families.

Danaher online product catalog on a laptop, showing vehicle filters and a table of brake parts.
Product catalog

Product catalog, published by Evelan.

03 Reflection

Catalog navigation works best when every label matches the language customers already use.