Jay Lawrence
All work

Real estate 04

DFK Group

Investment, construction, management, and financing made navigable in one system.

My role
Lead developer · scope to confirm
With
DFK Group
Period
Dates to confirm
Visit live site
DFK Group’s website interface shown on desktop and mobile, published by Evelan.DFK Group website preview · published by Evelan.
DFK Group website preview · published by Evelan.

My contribution

I led frontend implementation and shaped responsive navigation, reusable page structures, and CMS-driven delivery.

Shipped result

A single platform can explain the group while preserving direct routes into projects and services.

Scope note: exact dates and contribution boundaries are still being confirmed.

01 Context

Several connected businesses and deep project content can overwhelm prospective customers.

DFK Group spans investment properties, construction, property management, and financing. The web experience has to orient visitors before asking them to choose a path.

Working within

  • Multiple business units
  • Deep CMS content
  • Lead generation across device sizes

02 Product decisions

  1. Orient before branching

    The group story establishes how services connect, then clear routes let visitors enter at the level they understand.

  2. Projects carry the proof

    Reusable project pages prioritize concrete property information and next actions over corporate claims.

DFK Group content editor with multilingual page navigation and an investment landing-page preview.
Content editor

Content editor, published by Evelan.

03 Reflection

Complex organizations become clearer when navigation reflects customer decisions, not the internal org chart.