Jay Lawrence
All work

Digital studio 03

Evelan

Reusable content and interface systems without flattening brand character.

My role
Full-Stack Engineer
With
Evelan GmbH
Period
Jul 2023 — Jun 2024
Visit live site
Evelan’s published showcase of DFK Group and CURATAX website interfaces.Website showcase published by Evelan.
Website showcase published by Evelan.

My contribution

I built dynamic websites, blog features, and flexible page sections on a reusable Sanity CMS foundation.

Shipped result

The shared content system improved publishing flexibility, content visibility, accessibility, and interaction across client experiences.

01 Context

Client sites need to move quickly without becoming copies of one template.

Evelan designs and builds business websites and applications. The platform problem is balancing reuse with the specificity each client deserves.

Working within

  • Different brands and content volumes
  • Sanity content flexibility
  • Performance across media-heavy pages

02 Product decisions

  1. Reuse structure, not personality

    Content contracts and accessible primitives are shared; composition and expressive details remain brand-specific.

  2. Content is part of the component API

    Modules are constrained around real editorial needs so authors can move quickly without breaking hierarchy.

Evelan’s published showcase of business applications on desktop and laptop screens.
Web applications

Web application showcase published by Evelan.

03 Reflection

The best design system is visible in consistency but invisible in the personality of the final product.